Why I built Mira

As a designer, I've spent years making decisions about brands, products, and experiences. And almost every time, I wished I had talked to more customers.

The reality? There's never enough time. Never enough budget. You squeeze in a handful of interviews, skim through survey data, and make the best call you can with what you have. The rest is intuition and hope.

I've watched teams ship features based on three user interviews. I've seen marketing campaigns built on assumptions. I've made branding decisions where the “research” was a spreadsheet of NPS scores and a few anecdotes.

It's not that people don't care about research. It's that real conversations with real customers take time we don't have.

I built Mira because I believe AI can change this.

Not by replacing human connection, but by making it possible to have hundreds of meaningful conversations without hiring an agency or blocking your calendar for weeks. Mira conducts interviews that feel natural, asks smart follow-ups, and synthesizes everything into insights you can actually use.

Mira isn't for everyone. It's for product teams, designers, UX researchers, and decision-makers who are tired of flying blind. People who want real input from real customers but don't have unlimited time or budget.

If that sounds like you, I'd love for you to try it.