Usability Testing vs User Interviews: When to Use Each Method for Better Product Decisions
A practical framework for choosing usability testing or user interviews based on the product decision you need to make.
Insights
Thoughts on user research, customer interviews, and how to listen better.
Continuous Discovery Interviews: How Product Teams Build a Weekly Customer Research Habit
A practical guide to setting up weekly customer interviews and turning ongoing research into better product decisions.
Customer Discovery Interviews for Startups: A Practical Guide for Founders
Learn how to run customer discovery interviews that validate problems, test assumptions, and prevent building the wrong startup product.
How Many User Interviews Are Enough? Sample Size Guidelines for Qualitative Research
How to decide qualitative interview sample size by study type, segment, risk, and product stage—without relying on bad rules of thumb.
Jobs to Be Done Interviews: How to Uncover What Really Drives Customer Decisions
A practical guide to JTBD interviews, with example questions, timelines, and a framework for uncovering what drives adoption.
How to Write a User Interview Guide That Produces Better Insights
Learn how to write a user interview guide with clear goals, better question flow, and unbiased prompts that lead to stronger insights.
When to Use Surveys vs Interviews for Product Decisions
A practical guide to choosing surveys, interviews, or both for pricing, onboarding, churn, and feature decisions.
How to Analyze Customer Interview Data: Coding, Themes, and Turning Notes Into Decisions
A practical guide to coding interview notes, finding themes, and turning customer conversations into clear product decisions.
Recruiting Research Participants in 2026: Best Practices, Screeners, and Incentives
A practical guide to recruiting research participants with better screeners, sourcing, incentives, and no-show reduction.
How to conduct better customer interviews
Practical tips for running customer interviews that surface real insights instead of polite agreement.
Why qualitative research still matters in 2026
In a world obsessed with data dashboards and metrics, qualitative research remains the most powerful way to understand your customers.
Mira is an AI-powered research interview platform. Learn more about Mira →